GET FOUND. GET CHOSEN. GET PAID.

De.Coded helps you build your website, AI assistant, company knowledge, social media and community space.

Connected website, content, community and AI solutions for the small business.

Book the free 15-minute call

With Karen, by video. No sales pressure.

Your customers recommend you. Now let new customers find you. Many owners say: we don't know where to start. That is where De.Coded starts. We help you get found, get chosen and get paid, with your website, content, community and AI connected in one place.

With our mascot. AI-generated scenes.

Check → Connect → Publish → Meet → Sell

Built on what you have. Easy for your team. Ready when customers search.

One loop: found, chosen, paid. Your website, posts, films, events, community and AI assistant all work on it together. Each one helps people find you, choose you and buy from you. And each one makes the others stronger. That is why they work best as one package. Most firms already have some parts. But one part is missing, or too weak. Karen finds that part. What do you need most, right now? That is where you start. Add it, and the whole loop can turn faster. Karen builds it with you. Your team runs it.

Seen through a buyer's eyes. Karen Hueter is Swiss based and an expert in M&A and due diligence. She looks at your business the way a buyer would, and shows you what pays off first. Start with the free 15-minute call. With Karen, by video. No sales pressure.

Three clients. Three weak links. One method.

Real projects. Names withheld for now. Different countries, the same method we bring to owner-run Swiss firms.

Infection-control importer · Australia

AI BUILDS THE PAGE. EXPERTISE BUILDS THE TRUST.

  • 93 official documents checked
  • Selling copy for 19 products
  • Support chat with approved answers

Next: community

Non-profit · Taiwan

A FUNDRAISING GOAL. ONE CAMPAIGN BUILT FOR IT.

  • 12 research files, a rewritten proposal
  • 99-second film + 4 social cuts
  • 29-week plan, followed up weekly

Ongoing until 2027

Magnet supplier · Hong Kong

NO WEBSITE BEFORE. NOW AN ONLINE SALES DESK.

  • Built to be found on Google and ChatGPT
  • Product chat answers buyers
  • Quote requests with drawings

References available on request, in the free call.

Why owner-run firms choose De.Coded

Karen Hueter, founder of De.Coded
Karen Hueter, Founder, De.Coded · ArlesheimAI-assisted portrait.

For years, companies paid me to find the truth behind the pitch—mergers, due diligence, process redesign. From that seat I watched every technology wave end the same way: big companies won early; owner-run firms of about 5–10 people arrived late, on someone else's terms.

AI is the first wave that runs on what an owner already holds—knowledge, context, judgment. That is why I built De.Coded: so this time, owner-run firms are not late.

  • A CLEAR PLAN — NOT ANOTHER PILE OF TOOLS
  • SEEN THROUGH A BUYER'S EYES
  • EVERY STEP FROM ONE COMPANY — FROM CHECK TO EVENTS
  • BUILT FOR DAILY BUSINESS — NOT FOR A SLIDE DECK
  • AI WHERE IT HELPS — NOT WHERE IT'S TRENDY
  • LOCAL: ARLESHEIM, NEAR BASEL.

START CLEAR. STAY VISIBLE.

Questions owners ask first

What does De.Coded do?

De.Coded takes owner-run firms online, step by step. We check where you stand, prepare your website for the moment customers search, put your company knowledge in one place and set up posts with AI in your own voice. One routine, one contact: Karen Hueter.

From the blog

All posts →
Ask Karen · Start here"We don't know where to start with AI." Where do we start?Start with your business, not with a tool.

Ready for the first step?

Tell Karen where it's stuck. The first call is 15 minutes and free.

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